BMW Celebrates Success Of ‘Year One Of The 1′
When BMW released the 1-series for the 2007 model year they were surprised that it became as popular as it did. To show their appreciation to all the loyal customers who bought it and loved it they have decided to do something unique for the 2008 1-series. They are celebrating by branding the start/stop button on the vehicle with an engraving that says ‘Year One of the 1’.
The engraving will be given to every coupe and convertible 2008 models – which are expected to arrive next spring. BMW has stated that this is only one commemorative special feature that they have added so far.
They aren’t telling us everything they have planned for the new release – but we are confident that as the release date for the 2008 1-series draws closer we will hear more on the subject.